So you’ve read somewhere that link building is the answer to increasing your sales online.

How important is link building? SEO experts are pretty much consistent on this from about 50-65%, with on page and website architecture taking up the rear.Prior to carrying out a link building campaign I would recommend doing some thorough keyword research.

Good keyword phrases are specific and descriptive. It is better to have 100 highly-qualified visitors who find your site listed in Google under a particular search phrase than to have 1,000 visitors who find your site listed under a generic search phrase and then aren’t that interested in what you offer once they get to your site.

Most people enter search phrases that consist of between two and five words. Your most important keywords are those best and most relevant search phrases you want your website to be found for on a search results page in Google. We have seen this many times with businesses wanting to be top for example, the keyword ‘gifts’ when they are better off focusing on ‘romantic gifts’ as this was their specialist area anyway.

So how do you find the most relevant keywords for your site?

There are some tools that you can use, with out you having to type in all the keywords in Google.By using the following keyword tool, Keyword Discovery (http://www.keyworddiscovery.com) Keyword Discovery and Word Tracker are effective tools and work by analyzing the true search habits of people on the Internet.

Some free available tools areGoogles adwords external keyword tool – (https://adwords.google.com/select/KeywordToolExternal)

To hire an SEO professional contact www.Rankability.co.uk

Firstly, brainstorm your keywords and list all the important keywords that are related to your products.

Think like your customers. There simply is no better way to research the best keywords to use for your website. You can also use these tools to estimate beforehand how much traffic you can potentially expect to receive so it is an invaluable tool for general business research. Here are some tips when using these tools.Identifying some of the “longer tail” secondary and tertiary search phrases that you should be able to optimize for fairly easily. Export your results to Excel where you can then easily sort your data into decreasing volume order.

Next, Find your Primary Keyword Phrase?
Ideally, you have a single keyword phrase that sticks out from the rest that best represents the category of service, product, or information your website provides.In general, this will be your most generic and most competitive phrase, thus it will also be the most difficult to rank well for.

You should also have several other phrases that represent more specific or refined variations to your Primary Keyword Phrase.These phrases will be used on your specific product or lower category pages.

For example, let’s use a website that sells vegetable seeds online:
Primary Keyword Phrase: “garden seeds”Specific variations: “home garden seeds”  “vegetable garden seeds”

See how the Primary Keyword Phrase is contained within the more specific phrases? This is the perfect situation. Do not try to go after very broad, generic keywords or single words. Those times are over, trying to compete with others that started SEO years ago and those that have deep pockets. The secret is to go for verticals and less competitive searches.

List your Secondary Keywords
These are your Secondary Keyword Phrases that, while also highly relevant to your website or business, are not searched on as frequently as your Primary Keyword Phrase. Using the example above, here are some Secondary Keyword Phrases for “vegetable seeds”: Secondary Keyword Phrases: “vegetable seeds” “organic vegetable seeds” , “garden vegetable seeds”, “vegetable seeds plants”, “vegetable seeds catalog” “new potato vegetable seeds”
Secondary Keyword Phrases should also be used on your site, just not as frequently as your Primary Keyword Phrase.

General Keyword Strategy:Now that you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases. Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase. Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to place special emphasis on the use of your Primary Keyword Phrase there.